Krave Beauty was created by beauty influencer and skincare industry veteran, Liah Yoo. Their products are designed to give skin what it needs – hydration and a healthy pH.
The Great Barrier Relief serum helps to calm the irritation that occurs when your skin’s barrier is broken or damaged. The formula is a light green cream that glides on skin easily.
Founded by YouTube creator Liah Yoo, Krave Beauty is on a mission to humanize the beauty industry for people and planet. A former social media influencer, Yoo aims to fight overconsumption and encourage the beauty community to simplify their skincare routines for long-term skin health.
The brand’s Matcha Hemp Hydrating Cleanser contains coconut-based surfactants that deeply cleanse without stripping the skin, and nourishing matcha and hemp seed oil restore moisture and antioxidants to the skin. The cleanser is also free of fragrances, essential oils, dyes and colorants.
Next up, the hydrating Oat So Simple Water Cream has a deceivingly simple, 9-ingredient formula that’s packed with oat, water and 4 moisturizers. The product calms inflammation and balances the skin that’s been overexposed to environmental irritants. It’s available on Krave’s website for $28. Another cult favorite is the body lotion Great Barrier Relief, which helps soothe sensitive skin.
Krave Beauty, founded in 2017 by Liah Yoo, is an influencer-driven direct-to-consumer skincare brand that believes that skin care should be simple. Their philosophy is that beauty products should be a supplement to your routine and utilise natural ingredients packed with benefits like tamanu oil, kale, and oats. They also believe that skin sensitivities are often caused by a broken barrier and that they can help reset this with their Great Barrier Relief serum.
Their Matcha Hemp Hydrating Cleanser is a gel formula that lathers and cleanses without stripping, while their Kale-Lalu-YAHA exfoliator uses glycolic acid to remove dead skin cells and reveal fresher-looking skin. For a light hydrator that’s easy to work into your routine, the Oat So Simple Water Cream is a featherweight cream that deeply hydrates and is formulated with only 9 ingredients including supercharged skin-loving tamanu oil. The result is a smooth complexion with a soft glow that’s perfect for those with sensitive skin.
A little bit of exfoliation goes a long way in revitalizing dull skin. This exfoliator from Krave Beauty—a direct-to-consumer skincare brand founded by beauty influencer Liah Yoo, who gained her skincare experience at Amore Pacific—is formulated with 5.25% glycolic acid to slough away dead skin cells and encourage cell turnover. The formula also includes kale, spinach, parsley, and aloe extracts to boost radiance and hyaluronic acid to replenish the skin’s moisture.
This cleanser is formulated with mild surfactants (like coco-betaine, coco-glucoside, and decyl glucoside) to gently clean the skin without stripping. It’s also infused with tamanu oil—a naturally rich source of fatty acids—to nourish the skin.
Rather than discarding a product that didn’t work out during the formulation process, Yoo and her team decided to create another version with a more fluid texture. That’s how the Matcha Hemp Hydrating Cleanser came to be. It works similarly to the original, but without the dryness. It’s a great option for people with irritated, rosy, or flaky skin.
A mask can help soothe and moisturize irritated skin. The Make P:REM Mugwort Mask, from cult K-Beauty brand COSRX, is formulated with mugwort extract to reduce redness and calm itching. It also contains polyphenols and hyaluronic acid, both of which promote hydration.
A cleanser with glycolic acid helps improve uneven skin tone and boosts collagen production, which can reduce fine lines. The Matcha Hemp Hydrating Cleanser from Krave Beauty uses matcha and hemp seed oil to deeply cleanse without stripping, while nourishing ingredients like shea butter and sodium PCA add moisture.
Another product from Krave Beauty, Great Barrier Relief, is a serum that repairs the skin’s natural barrier with tamanu oil and ceramides, and hydrates it with shea butter and other natural oils. It’s formulated to be gentle, non-stripping, and free of fragrances, colorants, comedogenic essential oils, and other possible allergens. Founded by YouTube beauty influencer Liah Yoo, the brand advocates for a simplified routine that works with the skin’s natural ecosystem and avoids unnecessary chemical ingredients.