Founded in 2014 by Monique Rodriguez, Mielle Organics grew into a global powerhouse after her healthy hair routine for her tailbone-length locks became a craze with social media followers. The brand’s Rosemary Mint Scalp and Hair Growth Oil strengthens strands, smoothes split ends, and helps with dry scalp issues.
But now that a wave of white TikTok creators are racking up views raving about the product, Black consumers are asking them to stop.
The skin care collection’s Pomegranate and Honey Hydrating Face Mask helps keep your complexion hydrated by replenishing the skin with much-needed moisture. It also works to smooth and soften the skin, so you’ll feel refreshed.
Those with dry skin will love this product, too. The product’s combination of pomegranate, shea butter and honey nourishes the skin to help keep it moisturized, smooth and healthy-looking.
It is recommended that you use this as part of your weekly skin care routine, either as a mask or daily serum. The hydrating facial mask is also great to use when you are experiencing breakouts, as it reduces their appearance and leaves your skin feeling refreshed.
The Rosemary Mint Scalp & Hair Strengthening Oil nourishes hair follicles, smoothes split ends and addresses dry scalp issues, according to Mielle’s website. It contains more than 30 natural oils and extracts, including rosemary, peppermint and biotin, a popular B-vitamin known for its role in healthy skin and nails.
With the help of Babassu oil, this hair mask is designed to strengthen your curls from root to tip. The nutrient-rich formula deeply nourishes your locks leaving them soft, supple, and resistant.
Despite the overwhelming positive reviews, some loyal Mielle customers expressed concerns that this recent popularity could lead to the brand altering its products to appeal to a wider audience. This includes fears that the Rosemary Mint Scalp & Hair Strengthening Oil will be reformulated and become more expensive or hard to find in stores.
This nourishing hair oil nourishes your scalp and promotes healthy hair growth with the help of biotin, a popular B vitamin. It also helps smooth split ends and addresses dry scalp issues. According to the brand’s website, this product is made with more than 30 natural oils and extracts. It’s no wonder that it’s a fan favorite.
Mielle products are made with natural ingredients that help protect the body from harmful toxins. They also contain ingredients such as shea butter and cocoa butter, which help to protect the skin from the sun and other environmental factors. The company also uses a proprietary blend of herbs, amino acids, vitamins and minerals to support healthy hair, skin, nails and immune system.
The company was founded in 2014 by Monique Rodriguez, who started the business in her garage. It has since grown to include 10 collections and is sold in over 100,000 major retailers. It is currently one of the fastest-growing natural hair care brands in the United States.
Mielle Organics went viral after a TikTok influencer, Alix Earle, recommended their rosemary mint oil to her followers. This sparked a debate about whether white people should be using products that were created for Black women, with some users advocating for a level of protection around the product.
This oil supports length retention, nourishes hair follicles, smoothes split ends and helps address dry scalp. It contains peppermint, rosemary and castor oils that are known to stimulate hair growth. It also has biotin, which is an essential nutrient that promotes healthy hair and nails. This oil is a great addition to protective styles such as braids and weaves and can be used as a hot oil treatment.
After White influencer Alix Earle’s TikTok video featuring Mielle rosemary mint hair oil went viral, Black Twitter and Instagram users chimed in to express their concerns about the brand’s acquisition by P&G Beauty and how it could impact access to the product for those with textured hair. Some worried that the product’s formula may change to appeal to a larger audience and that it would cost more or become less available. Others feared that their favorite products would be discontinued. Monique Rodriguez addressed these fears on social media, reassuring fans that she and her husband remain CEO and COO of the company.