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Founders Liz Giorgi and Hayley Anderson want to ease the pain points for ecommerce brands looking to produce studio-quality content. Their scalable creative process allows merchants to book a remote photoshoot and receive professionally edited images within 24 hours.
Product Photography and Video
Whitney Manney, a jewelry artist who uses Soona to do product photography, says: “Soona is super easy to work with and makes the process very seamless. I love their timeline, and they also share a photo of your item once it arrives in their studio. The finished photos are beautiful!”
How much does Soona pay? The average salary for a job at Soona is $100,039 per year. This is higher than the national average for jobs.
Social Media Content
With 450 million people using Instagram stories each day, 500 million on WhatsApp and 190 million on Snapchat, social media content is one of the most powerful tools for brands to reach their audience. Soona provides high-quality product content for e-commerce and DTC, as well as a variety of specialized types of social media content including flat lay, live video, gifs and ephemeral messaging.
A brand can purchase photo or video credits in their dashboard to create high-converting social media content, with the option to add a stylist to elevate the look of their photos and videos. To ensure consistent, high-quality results across all channels, soona also offers a standardized shooting process that is customizable to each brand’s unique style and needs. To further streamline the content creation workflow, soona has added a new Amazon integration that allows merchants to track each piece of content from the product level. This allows for quicker and easier asset management for omnichannel retailers.
Video editing is the process of arranging and manipulating video footage to create a final video project. This can be a time-consuming and tedious task, so it is important to organize your workflow and have a functional system for organizing files like footage, music and still images.
For example, it is helpful to keep a separate folder for each type of file and use a consistent naming convention for your footage and media. For example, our team at Descript names videos with the project name, date and version number, which makes it easy to find files later on.
Another key aspect of video editing is color grading, which is used to change the tone or look of your footage. This can be a great way to elevate your visual content. Try adding a new color to your footage or even re-editing existing content with different cuts and transitions. For example, you could add a jump cut to make your video feel more seamless.
In order to maximize the effectiveness of your marketing strategy, it’s important that you take a creative approach that’s both innovative and imaginative. This means putting a lot of thought into how you can stand out from your competitors and attract new customers.
To do so, start with a clear understanding of your company’s goals and vision. The mission defines why your organization exists and what it aims to achieve in the long term, while the vision offers a forward-looking perspective on where you want to be in the future.
Once you’ve established your success metrics, set project milestones and track them regularly. This will help you determine whether your current approach is working or if you need to change course. This also gives you a chance to make adjustments before your final product is launched, reducing the likelihood of rework. This ultimately leads to higher rates of success that benefit your company for years to come.